That article and another from Michael Silberman that picks up on the conversation with Jeremy are well worth a read about how climate campaigners are connecting new and old power. These are good thought provoking pieces and worthy of continued discussion.
The very producers of the value the model depends on will ultimately revolt. While there are high profile models today exploiting that gap between producers and the power they have (like Uber), the new dynamics suggest that in the long run the producers will take an increasing portion of control over the value they produce (Taylor Swift, YouTube Artist or Dr. Dre). We are at the beginning of the beginning of this trend in the context of a new globally networked world.