Thursday, January 22, 2015

Netcentric Campaigns Poses Response to “Hauling in the Nets”

Recently, our team came across a blog published by the Center for Strategic Philanthropy and Civil Society titled “Hauling in the Nets,” written by Tony Proscio. The blog is an overview of a presentation (which you can view below) by John Ettinger, CEO of the Helmsley Charitable Trust, who makes some insightful critiques of - and suggestions for - building networks.
We believe that this post opened an important conversation about the value of networks, and we are happy to contribute to that conversation. In our guest post on Tony’s blog, we tackle some of the concerns Mr. Ettinger expressed about networks, and we suggest ways to ensure a network is high-performing.
Because we believe it is more meaningful and important to work with network managers to help them understand and correct what has gone wrong with an existing networkor even more importantly, how to best design, encourage and tend to their networks in the first place.

Most of all, we are grateful to those who kicked off this discussion and we look forward to deeper conversations―because networks, when built and managed correctly, are real structures that have a proven capacity to deliver excellent results. So watch the video below, and then click on over to Tony’s blog to read our take on why networks are so important. 

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